Apple versus Visa

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Apple can disrupt global finance. Visa and MasterCard are now vulnerable. Previously, it was believed that the capital required for infrastructure, systems, and processing was an insurmountable obstacle to any new competitor. But things have changed. Innovation and disruption in the credit card business pose a threat to established players like Visa and MasterCard. Apple can leverage its ecosystem, user experience focus, brand trust, strategic partnerships, and innovative use of data to succeed in the credit card business. Over time, as it scales and innovates, it could challenge Visa and MasterCard’s market dominance.