What? So What? Now What?: Uncertainty, Transformation, and Upheaval
Uncertainty and decisions. This book helps readers better understand a situation (What), determine why it’s important (So What), and decide what to do next (Now What).
The world is uncertain, and all decisions are made in an uncertain environment with unpredictable outcomes. This challenge transcends disciplines, industries, and professions. An increasingly complex modern world shaped by artificial intelligence, geopolitical instability, data overload, and rapidly evolving technology can overwhelm decision-makers who rely on outdated ways of thinking.
Uncertainty is unavoidable. It is not the enemy. It can be navigated with structure and discipline. Critical thinking, multiple perspectives, and decision tools help prioritize, forecast, and adapt decisions, but cannot dictate outcomes. “Decision Intelligence” is vital because it combines data, models, and human judgment, all augmented with new technologies, especially artificial intelligence. Better decisions come from clarity, not certainty. This is the foundation of resilience, agility, and better decision-making during volatile, unpredictable, and transformative environments. It’s not simply a matter of having a formula. Uncertain circumstances are not simple mathematical problems but require systematic and structured thinking. Understanding these structures and the motivations behind the various approaches will be essential. This approach is more of a way to think about thinking.
As Einstein said, “Give me 60 minutes to solve a problem, and I will spend 55 minutes defining it. Then the solution will be obvious.”
This book is about those 55 minutes.